What if I tell you that you can generate up to twice as much advertisement revenue from your website if it loads within 5 seconds than a website takes 19 seconds to load fully.
Fast is always better, no matter what. A fast web host means how quickly it can fulfill the user’s request. For example, if you have a good internet connection, and you want to watch a video on Youtube but due to “slow youtube server” the video isn’t playing, will you wait for it forever? No, you just leave the page and go to other alternate sources. The same can happen to your own website or blog.
Hosting speed really matters a lot more than you think. Host speed not only affects revenue, but it also affects the primary core foundation of your website. Additionally, a slow host can kill your visitor’s count.
1. Fast is the New “Normal”
You are not the only one who needs fast internet browsing experience. Every single person who is exploring the web to find information or answers wants to see it quickly, no compromise. Here are some, above the fold rendering speed shared by global CDN leader Akamai.
- Almost 50% of people expect your website starts rendering within 2 seconds
- 53% of visitor will leave your website abandoned if it takes more than 3 seconds to start rendering
- 73% of the user expect mobile version faster than the desktop version of a site
Remember that, these are the average speed to render above the fold section (the top area of your website that can be seen first, on mobile and desktop screen, without any verticle scrolling) of your website. Currently, 70% of the global mobile pages take nearly 7 seconds for the visual content above the field to display on the screen.
Full website rendering is a whole another story. These are the website loading speed report shared by Thinkwithgoogle.
- On an average, 14 seconds is the time mobile web pages take to render entirely on a 4G network
- For 3G networks, the time is 19 seconds for the same
Also, 75% of global mobile users of 2016 were on 2G and 3G cellular connection. Overall, a lot of users were using the 3G connection and 19 seconds is a lot of time to spare. Nobody wants to wait for this much time. Everybody wants valuable content with blazing fast speed.
What is the ideal page load time that returns a maximum profit?
Ideal Page Load Time
A well-developed website with a best web hosting server should load entirely within 3 seconds and according to Google Pagespeed Insight, server response time should be under 200 milliseconds. It is the fact that every additional second your web host provider takes to load can cost you 7% of your visitor’s loss. Now you know the importance of every second, don’t you?
- BBC has reported that they have seen 10% of visitors drop for every additional second of page load.
A slow website host can never fulfill the gap between expectation and reality. So if you can find a web host that can load under 3 seconds, you win.
2. Impact on Search Engine Visibility
Fast loading pages can rank better in the search engine. Google has officially confirmed it on their webmaster blog. Google has officially confirmed it and stated that,
Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.
Nobody knows how dominant is the impact of speed in search engine ranking, but we do know that it is now one of the SEO constituents.
Google has also introduced AMP web pages that focus on improving mobile web page speed. Using AMP, many News and blog publishers have experienced a rank shift. Nowadays more than 75% of searchers are using a mobile phone rather than a tab or desktop. Therefore, its using AMP for your blog is an excellent choice, especially WordPress.
- Download AMP Plugin on WordPress and improve your speed and search engine ranking position (SERP).
3. Impact in Visitor’s Count
You can really increase your current visitor’s count by 10-20% just by lowering the loading time of your website. Taking an example of Pinterest.com, they rebuild their network infrastructure performance by reducing the perceived wait time by 40%, thus increasing there search engine visibility and sign-up counts by 15% and thats a lot.
You see, better speed is a part of user-interface (UI), and better user interface means better interaction with your website. The first impression you can deliver to your visitors before content is “speed” in the blink of an eye.
That is why the majority of professional websites hold a large chunk of traffic than newbie blogger because they know the secret thing. Additionally, The chances of converting a visitor into a customer can drop by 90% on a slow speed hosting.
If you have a prominent content with lightning pace hosting speed, you can conquer more traffic, a piece of cake.
4. Impact on Overall Revenue
For obvious reasons, your website’s overall revenue depends upto the number of people visiting and examining your product. Also, I have mentioned above that how slow web host can decrease customer count; thus you may lose some revenue at the end.
You can undoubtedly lose 7% of income for every additional second of page load. The drop is much higher for eCommerce webmasters because they rely on the number of sales.
Lets, make it more interesting by some examples. On a global scale, Amazon was reported to cost approximately of 1.6 billion dollars for every extra second of page load. The loss is enormous for eCommerce giant like Amazon.com. On the other hand, Walmart saw a 1% increase in revenue for every 100 ms improvement on page load.
Accept that no big brand wants to lose 7% of their revenue for some accessible and fixable part of hosting, not even Small business owners. As a conclusion, you can alter this impact by speeding up your host by one more second to get an extra 7 to 10% sale or services.
5. Effect on Bounce Rate and Active Session
Bounce rate is nothing but a user’s behavior graph that shows how valuable your content is for the users. The more page views you get from a single user’s session, the lower will be the bounce rate. Lower bounce rate means “you are doing good with your website.” This matrix also increases the “active page session” which is also a plus point.
So when a user sees your content fast and starts reading it, it is more likely that user will also like click on another relevant page of your site. This is how you get two page views from a single visit means lesser bounce rate.
Here is the graph shared by Think with Google.
So know you have all the hidden secret of fast hosting. I have also listed some of the fastest web hosting for 2018, you should definitely check it. Kindly share your experience of fast hosting providers on the comment box.